Search Engine Optimisation (SEO)

Increase your organic website traffic, improve brand credibility and climb online search rankings with our SEO services. Our complete SEO audit includes a comprehensive report of onpage SEO, content & technical improvements for your website.

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Competitor Analysis

One of the best ways to beat your competition is to learn what is working for them and try to replicate their success. We will look at your top competitors strengths and weaknesses to determine the best marketing strategy and achieve a competitive advantage. Our SEO analysis services can reveal the most successful webpages on your competitor’s website to gain insight on what kind of content or keywords you should be focusing on for the best results.

Keyword Research

An important aspect of SEO is having an understanding of what keywords and phrases your customers are using in search engines to reach your website. Using various SEO tools and competitor analysis, we can compile a list of recommended keywords with detailed information on the monthly search volume for each keyword. These keywords can help better understand your customer’s search intent and what kind of topics you should be focusing on.

Content Marketing Strategy

Content marketing and blog writing are all about creating valuable content that educates your customers about your service and product so they can make an informed purchase decision. Content marketing can be a cost-effective long-term strategy to continually gain traffic over time and should be the top priority for any business owner. A good blog article will continue to snowball and gain traffic over time in comparison to paid adverting which requires constant funding to maintain.  

Analytics Reporting

Google Analytics is used to track the performance of your SEO campaigns to gain important insights about your website user’s behaviour including website traffic and demographic information. Conversion tracking can be set up to track the complete sales lifecycle of your client from the time they reach your website to the moment they make a purchase. This can give you valuable information on how to improve your sales pipeline.

On-page Optimisation

We offer a complete SEO audit services to determine any on-page SEO issues that could be improved on your website. This includes technical issues, website structure or page speed performance issues on your website. Using the information and keywords gathered in the competitor analysis we can run a content audit to determine content optimisations content across your entire website. You can then have us implement these improvement’s either monthly with our retainer or once-off as a project.

Frequently Asked Questions

It can often take several months or even years to reach the first page of Google. SEO will take some hard work and some time to see benefits but it is the most effective method to continually gain website traffic overtime compared to paid marketing methods. If you are after a short-term solution then pay per click advertising might be a better solution for you.

Organic search results are any results that are any non-paid search result while paid traffic is any Google Ad’s paid adverts. SEO primarily focuses on increasing your search ranking organically while paid advertising ranks are based on your ad campaigns budget.

A backlink is simply a link from one website to another. Google ranks webpages based on how many other websites with high “domain authority” are linking to your website. Domain authority is the metric used by Google to determine how valuable your webpage is. Backlinking and increasing your domain authority is the most important goal SEO and how Google determines the value of your website.

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